Former NBA player and four-time champion John Salley is arguably more famous as a retired player than he was during his years winning championships in the NBA. Salley has been a mainstay in the sports talk world since his retirement and has also been an outspoken advocate for health and wellness.

Salley’s advocacy in the world of health and wellness has led him to start his own cannabis brand called Deuces22. The company will focus on providing clean and organic marijuana to its client base.  Salley’s company will collaborate with GreenSpace Labs to detect pesticides and verify that the products offered are organic.

The former NBA player turned entrepreneur, wants to provide an organic luxury brand of pot for those who incorporate the benefits of marijuana into a healthy lifestyle. Playing in a time when the NBA drug policy was not as severe, Salley’s marijuana advocacy went mostly unnoticed during his time on the court.

John Salley, the four-time NBA champion who played for the “Bad Boy” Detroit Pistons, doesn’t look like he’s aged a day since his basketball career ended with the Los Angeles Lakers. Salley is a noted vegan and healthy-lifestyle nut, which is why it surprised some when he started smoking marijuana at the age of 36, following his retirement.

But if there’s one recent trend in cannabis over the past year, it’s that many people are adding cannabis as part of their wellness and lifestyle routines. That motivation inspired Salley to begin a family cannabis company called Deuces22 (Salley’s jersey number), where his daughter Tyla serves as CEO.

This February, GreenSpace Labs announced it was partnering with Salley and his company to detect pesticides and ensure an organic product. The Greenlite Screener is a mobile app that can “detect pesticides and toxic metals in cannabis from the field, for extraction companies, and for independent testing laboratories,” writes PR Newswire.

“Maybe people you hang out with won’t, but people who want to smoke weed and feel healthy and feel good are going to love that we give them all flower. No sticks, no stems, no rice paper,” Tyla told Benzinga.

“I was really adamant on these details,” she said. “There are a lot of cannabis brands all over the industry now, popping up and shutting down. But I wanted to make sure our brand was organic and, at the same time, luxury. I wanted people to know they can trust us, that we are not going to give them anything that can hurt them, but also that all the cannabis we provide is top shelf in every aspect, every time—and maintain this consistency over time.”