Beleave Kannabis believes that consumers will be drawn to marijuana strains named after Jay and Silent Bob. If you are unfamiliar with the characters played by Kevin Smith and Jason Mewes, please feel free to checkout the movie Clerks.

Marijuana strains seem to have endless possibilities. With thousands of different types of marijuana, consumers have more choices than most people could ever try in their lifetime. By creating hybrids of sativas and indicas, and then hybrids of hybrids, and with over 100 different cannabinoids, plus different terpenes, the amount of combinations are tough to calculate.

Beleave Inc. (CSE:BE) (OTCQX:BLEVF) is pleased to announce that it has entered into a Brand Licensing Agreement with Kevin Smith and Jason Mewes, better known as their onscreen characters, Jay and Silent Bob. Under the agreement the Company, in partnership with Kevin Smith and Jason Mewes, will be developing various proprietary strains geared towards the recreational market which will be available under the Beleave Kannabis brand.

Kevin Smith is a filmmaker, actor, comic book writer, author, and podcaster well known for his comedy film Clerks (1994), which he wrote, directed, co-produced, and acted in as the character Silent Bob. Jay and Silent Bob have appeared in Smith’s follow-up films Mallrats, Chasing Amy, Dogma, and Jay and Silent Bob Strike Back.

“It’s no secret that I\’m a fan of cannabis, it helps me sleep at night and keeps my blood pressure down. I’ve seen cannabis drastically improve the lives of some of the closest people in my life, and believe it could be a viable alternative to the use of traditional pain killers,” said Kevin Smith. “This culminating with the changing laws and perception surrounding cannabis has me very excited to team up with Beleave, a group I believe to be one of the most innovative in the Canadian cannabis space.”

“It’s hard for me to argue against the potential benefits that Medical Cannabis can bring. Much like the Beleave team I have a personal connection to the remedy. Now that Canada is on the verge of legalizing cannabis, I am looking forward to the opportunity to work with the scientifically focused and forward thinking team at Beleave, there’s no telling what we can dream up together,” said Jason Mewes.

Strains of marijuana can look different than one another, smell differently and taste differently. Researches are still unsure of what many of the active cannabinoids found in cannabis actually do when they are consumed. Do you judge marijuana by how it tastes and looks, or by how it makes you feel?